The Virality of Conspiracy Theories: Examining the Influence of Memes and Instagram Reels 

 The digital age, notably through platforms like Instagram, has amplified the spread of conspiracy theories due to its ease of access, anonymity, and ability to build communities. This study delves into how social media, especially memes and Instagram reels, bolster the spread and acceptance of such theories. Instagram's features, including the Explore page, hashtags, and algorithms, escalate user exposure to this content, fostering communities around these shared beliefs. Using the Framing Theory, this research examines memes for their ability to simplify and spread conspiracy narratives and Instagram reels for amplifying them. The intertwined relationship between these digital mediums and conspiracy theories enhances their viral nature and acceptance.