About Me
I'm Shirin Shokrollahi, a media-minded storyteller who thrives on crafting compelling narratives across digital platforms. Specializing in brand storytelling, social media strategy, and visual content creation, I turn ideas into engaging experiences that connect audiences with technology, culture, and innovation.
My professional journey blends editorial expertise with multimedia creativity, reflected in award-winning video essays and impactful digital campaigns. Driven by curiosity and a passion for meaningful communication, I focus on developing content strategies that resonate with diverse, global audiences.
I’m always eager to explore new stories, technologies, and creative opportunities—let's connect and create something extraordinary together!
Semi-finalist for Best Documentary Short at Phoenix International Short Film Festival (Canada) - For Veiled Frames
Honorable Mention in the Video Essay category at the Adelio Ferrero Festival (Italy) - For Veiled Frames
Personal Projects
& Collaborations
Catalyst – Educational Storytelling Series (LinkedIn)
Host & Creator
Catalyst is a storytelling-based content series where a sassy cat mentor (Catalyst) guides marketers through branding, storytelling, and content strategy. I write and produce multi-part educational series, podcast episodes, and short-form videos that teach complex marketing concepts through engaging narratives. From scripting and voiceovers to visuals and platform adaptation, I manage every step of the creative process.
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AreToCure – Handmade Art Project (Instagram)
AreToCure is my passion project where I create handmade resin jewelry, bookmarks, and accessories inspired by nature, literature, and dreamy aesthetics. I manage every aspect of the brand—from product creation and visual storytelling to social media strategy and content production.
RoadWill
Co-Creator & Editor (YouTube & Instagram)
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Roadwill is a creative podcast and YouTube channel that explores the intersection of culture, media, and everyday stories with heart and humor. As part of the founding team, I was responsible for video editing, Instagram management, and content creation. From shaping the visual identity to crafting engaging reels and maintaining audience interaction, I helped bring each episode to life and grow our presence across platforms.
BLOOM & BRANCH (LinkedIn)
Content Creator
I analyze marketing campaigns and brand storytelling strategies by major global brands, transforming those insights into engaging carousel posts for LinkedIn. Each post breaks down what marketers can learn—from ad structure and narrative techniques to platform strategy—designed to educate and inspire content creators, brand builders, and communication professionals.
Is Hailey Bieber secretly trying to sell us...snacks? 🍓👀
Beauty has never looked so delicious.
From “glazed donut skin” to dessert-inspired campaigns, this brand blurs the line between beauty and food.
And it’s working.
In a saturated beauty market, Rhode did something creative: turning skincare into an edible experience.
“𝐈𝐊𝐄𝐀 = 𝐃𝐢𝐬𝐩𝐨𝐬𝐚𝐛𝐥𝐞.”
But instead of pushing back, IKEA didn’t shout.
They looked inward — and the roots showed up.
They invited customers to find the label on their old furniture.
𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐬𝐭𝐨𝐫𝐲:
For us, the lesson is clear:
You don’t always need to fight the noise.
Sometimes, the truth is already there — quietly growing.
You just need to invite people to notice it.
TEMOT International Autoparts GmbH
Produced internal and external content, including video edits, branded slide decks, newsletters, and website updates.
Selection of public posts:
Video Essays
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Trauma Unleashed: Sci-Fi Edition
Delves into the innovative use of the multiverse to portray trauma in Everything Everywhere All at Once (2022).
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What If Game of Thrones - Allegories of Climate Change
This video essay explores Game of Thrones as a powerful allegory for the looming threat of climate change.
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When Essay Met Library: A Rom-Com Collaboration
Love in the Time of AI is Shirin Shokrollahi's video essay featured in When Essay Met Library: A Rom-Com Collaboration. This video essay provides a GPT-4 analysis of the 1957 film Desk Set, examining its themes and dynamics in the context of modern technological advancements, particularly artificial intelligence. By exploring the interplay between the characters and the era's emerging computer technology, the essay draws parallels to today's discussions around AI and its impact on relationships, work, and human identity.
Trauma Unleashed: A Video Essay
Trauma unleashed is published in InProgress: A Graduate Journal of North American Studies,. It delves into the intricate layers of Everything Everywhere All at Once (2022) to unravel the visceral portrayal of trauma and its aftermath, mapping the journey from fragmentation to wholeness within the film's multiversal chaos. Watch the video essay here: https://flowcasts.uni-hannover.de/nodes/mMrjj.
During my time in publishing, I oversaw the release of over 100 books. Among them, three were my own translations from English into Persian. My fourth translation—this time from Persian into English—is now complete and currently in the publishing process in the United States.